Launching Campaigns + Ambassador program + Event Coverage + Content Creation
Ford Motor Company
Working for Ford Motor Company was a dynamic experience involving PR management. I built their community from scratch, launched campaigns for iconic cars like the Ford Fiesta, Ford Escape, and Ford Mustang. We also organized thematic events like Black Forday and established an ambassador program with a famous singer, signed in collaboration with Sony Music.
Sony Music Collab
Developed and managed an ambassador program with Sony Music-signed singer Anna Carina, seamlessly integrating Ford cars into her music videos. This organic and fun collaboration positioned the brand effectively, resulting in over 20 million views.
Ford Escape Launch
For the Ford Escape launch event, we introduced the concept #BringBackDriveIns. To celebrate this nostalgic theme, we recreated a drive-in cinema experience and invited influencers to join us in relaunching the Ford Escape SUV.
Sales Campaign “BlackForday”
Ford Perú's "Black Forday" featured unbeatable vehicle deals and family activities, with over 400 test drives and live concerts. Introduced Anna Carina Copello as brand ambassador in a private event for journalists.
