Global Management + Launch Campaigns + Influencer Marketing + Social Media Strategy
McDonald’s
Executed launch campaigns for 20+ new products, including desserts, burgers, and core menu items. Managed social media strategy for McDonald's in Peru and Ecuador, with support from Argentina and Brazil. Led influencer marketing, achieving 10M+ views, and coordinated Happy Meal campaigns with major brands.
Chicken-licious
We launched McDonald's "LÃnea Pollo" in Peru, the first exclusive product tailored to local tastes. Conducted extensive market research, developed the naming and branding, and executed the TVC and entire campaign, making it a market-specific success.
Influencer Marketing
At McDonald's, I spearheaded influencer marketing in LATAM, pioneering the term under successful Facebook vloggers. I worked with over 15 influencers and transitioned them to Instagram, encouraging organic content creation. Our innovative approach garnered over 10M views, all within budget.
Successfully coordinated and implemented over 15 Happy Meal collections, including collaborations with Mattel, Nintendo, Cartoon Network, Disney, and Universal Studios for newly launched movies like "The Secret Life of Pets." Ensured compliance with brand copyright requirements and enhanced efforts through influencer partnerships.
Happy Meal Campaign
Super Mario
The client gave us the flexibility to merge the Super Mario world and Mario's character with Happy Meal elements, allowing us to create an entire concept that seamlessly blended both worlds.
Pokemon Collection
We creatively merged Pokémon characters with Happy Meal elements. The playful integration ensured that the Pokémon Happy Meal was easily recognizable and engaging for customers.